About

Built at the intersection of commercial pressure and nervous system science.

Pressure Calibration was created for leaders who are still performing — but paying for it through tension, reactivity, poor recovery, or decision fatigue.

Why we built this

Revenue leaders are measured by outcomes. The system producing them is human.

When pressure stays high for too long, performance doesn't usually collapse all at once. It degrades quietly — in ways that are easy to rationalise until they're not. Pressure Calibration exists to help leaders spot that pattern early and recalibrate before it becomes expensive.

How it degrades

01Sharper reactions — faster to frustration, slower to recover
02Worse sleep — cortisol elevated, recovery incomplete
03Narrower thinking — tunnel vision, fewer options visible
04Lower patience — team absorbs your state before you speak
05Poorer recovery — weekends don't restore what weeks take

The founders

Built by people who've carried the load — and learned how to manage it.

Commercial Performance Lead

Alex Cobos

15 years in enterprise B2B revenue — Coursera, Financial Times, Wiley. Delivered measurable success metrics on multi-million programmes at Fortune 500 companies including Ericsson, JP Morgan, and Volkswagen Group. Built Pressure Calibration after recognising that sustained commercial pressure systematically degrades the quality of your decisions.

— Coursera — Senior CSM, EMEA
— Financial Times · Wiley
— LSE Graduate

Connect on LinkedIn

Performance Regulation Specialist

Elina Kadaja

2,000+ sessions across founders, CROs and revenue teams on three continents. 8 years building the regulation methodology at the core of Pressure Calibration. Translated clinical nervous system science into something that works in a commercial environment.

— 2,000+ sessions delivered
— Polyvagal theory · HRV biofeedback · Interoceptive research
— Corporate-adapted protocols

Connect on LinkedIn

Elina understands the nervous system. Alex understands the revenue environment.

What Elina brings

Clinical precision in nervous system regulation — adapted for commercial contexts, not therapeutic ones.

What Alex brings

15 years of commercial reality — the pressure of quota, forecast, board expectations, and team performance.

What that means for you

A programme that's clinically grounded and commercially relevant — built around how revenue leaders actually work.

How we work

Four principles that shape everything we do.

Measurable, not anecdotal

Every engagement starts with a baseline and ends with a delta. We use the Kirkpatrick Model — the same framework Alex applied across 10+ years at Coursera, FT and Wiley.

Built around your week

Protocols work in 2–5 minutes inside your existing schedule. No new habits required — just better use of the gaps you already have.

Your data stays yours

If you use a wearable, we use your own data. Your device. Your data. Never shared after the programme ends.

Selective by design

10 spots per quarter. Not artificial scarcity — the work requires genuine 1:1 attention.

Pilot Phase · Q3 2026

If pressure is already showing up — H2 won't give you time to catch up.

Book a 45-minute diagnostic to find out where it's hitting hardest and whether this is the right fit.

Book a Pressure Diagnostic